A website truly excels when it has a design that feeds into your website’s user experience, functionality, and appropriately complements your content.
So, what do you need to know to start improving your web design?
To answer that, here are the top five website tips to ensure that you’re going in the right direction in your redesign and are assuring you aren’t turning visitors away.
- Be Responsive & Mobile-Friendly
If you don’t already know, over 80% of internet users own a smartphone, and users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
Ensure you website is easy to use on mobile by testing it out on mobile yourself – how does it look when you go to it on your phone?
2. Optimize Your Website For Speed
One of the most frustrating experiences for users of the web is waiting for a page to load for too long. With the rise of the mobile devices, people are accessing content all over the world on many different platforms. While browsing online at Starbucks or while watching TV on their laptop, they expect a fast result for the content that they want.
3. Invest In SEO (Search Engine Optimization)
SEO is the practice of optimizing your online content so that it appears at the top of unpaid search results. Think of it like putting a little bookmark in that massive Yellow Pages, so that the person in need finds you quickly and easily. One of the best practices for driving organic traffic to your site through internet searches is recent posted content that is specific to your services, location, etc.
SEO can take time, and isn’t something that happens over night but with consistent effort and the use of both on-page and off-page SEO you can over time see your website begin to climb the rankings on Google and other search engines leading to more organic traffic and more customers.
4. Keep Your Site Updated, Secure, and the content Backed-Up
It’s more important than ever to keep your website updated and protected from malicious code, hackers and potential website breaches. While there is no guarantee anything on the internet can be 100% secure, there are precautions that can be taken to prevent potential hacks and site infections.
UhOhDigital offers a Website Maintenance and Security package, to see if it’s right for you contact us.
5. Let People Know About Your Website
Word of mouth can be a powerful thing – getting your website built or redesigned is a worthy investment that is crucial to all industries in our digital age, but it’s only the first step. Once your new website is live, the second step is to get the word out! People will not visit your site unless they need your services at that moment, are looking for information or if they’re invited so start inviting people to check out your new website to get the ball rolling. The increase in traffic to your site will see Google and other search engines begin to take it more seriously and you’ll start getting organic traffic to your site in not time!